11/21/2023 0 Comments Address new apple store chicago![]() Take a look at this 2016 article from TIME :Īpple Never Wants You to Leave its New Storeįive elements make up the future of Apple’s retail operation, Ahrendts said, calling the Union Square shop “the first, largest global flagship and the future of what you will see going forward.” Wait a minute, didn’t Apple SoHo open in 2002? So did The Grove! This isn’t so easy. ![]() “When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple’s most significant worldwide retail locations,” said Angela Ahrendts, Apple’s senior vice president of Retail. OctoApple Michigan Avenue opens tomorrow on Chicago’s riverfront The store will be one of Apple’s five flagship stores worldwide, joining flagship stores in New York, Chicago, Los Angeles and Tokyo.Īh, five flagship stores worldwide - SoHo, North Michigan Avenue, The Grove, Ginza, and San Francisco. As far as I can tell, none of their communications regarding Apple BKC actually contained the word “flagship.” It turns out that Apple wisely tries to avoid this modifier altogether, instead opting for more ambiguous but agreeable terms like “significant” and “high profile.” If you search Apple Newsroom for any mention of “flagship” in the retail context, you’ll only find four relevant results that help form a definition.įebruApple to Open San Francisco Retail Store on Saturday, February 28Īpple’s first retail store in the city of San Francisco will open in Union Square at One Stockton Street on Saturday, February 28 at 10:00 a.m. The word “flagship” is loosely used to describe any large and important Apple Store, but usually not by Apple. I’ll admit it: I’ve been reading and writing about Apple Retail every single day for more than five years, and I can’t figure out what a flagship Apple Store is.
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